Spherical® Branding

For 30-plus years, The Richards Group has devoted itself to building endearing brands that become the bedrock of successful, enduring enterprises. At the core of this effort that spans many categories of businesses, products, and organizations is a disciplined process called Spherical® branding.

It begins with an exploration of our client’s chief assets, liabilities, and market perceptions and future plans. Armed with this information, we embark on a collaborative process designed to develop brands that stand the test of time.