ThyssenKrupp elevates its profile at BOMA
July 10, 2012
Every company, even the largest producer of elevators in the Americas, has its ups and downs. The key is to proactively tell your positive stories and business developments in a way that cuts through the clutter of emails and press releases journalists receive daily.
Richards Partners' client ThyssenKrupp Elevator Americas recently took advantage of the BOMA 2012 Every Building Conference to tell its story face-to-face to influential trade media. Meeting with editors from publications such as Buildings and BOMA magazines, Strategic Communications Manager Sasha Baily shared the company's newest products and sustainability initiatives, a key theme for the conference.
And Sasha was well prepared by Richards Partners. We established and maintained relationships with journalists, made the appointments and provided in-depth background information for every meting—like we've done for ThyssenKrupp at other conferences like Greenbuild for the past five years. These efforts resulted in a pattern of news coverage that reflected the company's strategic business emphases.