Pancreatic Cancer Action Network
With a five-year survival rate of only about 7 percent, pancreatic cancer is the fourth-deadliest cancer in the U.S. And its incidence is on the rise. Our L.A.-based client, the Pancreatic Cancer Action Network, knew it needed more voices, more research, and more dollars to fight this terrible disease. And our Spherical® branding process told us we needed something much more: hope.
The Pancreatic Cancer Action Network comes into contact with more people in the pancreatic cancer community than any other organization in the world. This means they know and understand the disease intimately and personally – a story that’s worth being told. Our welcomed challenge: Personify this powerful work through a campaign that endears more people to this important cause. Enter: Wage Hope.
The campaign embodies the relentless yet embracing spirit of trailblazers. Whether we are telling the story through inspired creative on social media, paid search, email, in a doctor’s office, at events, or on Capitol Hill, Wage Hope is our unrelenting challenge to advance progress in the battle against pancreatic cancer.