Dallas receives national attention for education

October 07, 2013

In Dallas, we all know "Big Things Happen Here." But when our client The Commit! Partnership came to us with news that Dallas would soon receive national attention for education, we knew it was cause for extra celebration. Thus, Dallas BIG Education Week was born.

During the week of September 21-27, education leaders near and far met in our city for engaging events, thought leadership, collaboration and growth. See a full list of events here.

For example, at the StriveTogether 2013 Cradle to Career Network Convening, 450 people from 65 communities and 36 states came to Dallas to connect and share what they're learning as regional cradle-to-career educational partnerships. Now that's what we call BIG things happening in Dallas! 

To commemorate the week, we launched a collaborative campaign, teaming ReimaginEDallas (an initiative supported by The Commit! Partnership) with the Dallas Convention & Visitors Bureau (Dallas CVB). 

We kicked off the campaign with a mayoral proclamation from Mayor Mike Rawlings, officially deeming the week Dallas BIG Education Week. 

Next, we helped participating organizations with messaging so that they could help us spread the word about Dallas BIG Education Week. The Dallas CVB even delivered life-size "B" and "G" letters to the events, providing attendees a fun way to participate in the campaign.

Lastly, we developed the #DallasBIGedweek photo contest on Twitter to engage the community. To enter, people tweeted photos of how they support education – e.g., exploring museums or donating to local nonprofits – to @ReimaginEDallas. We used the social networks of participating organizations to expand the reach of the contest and the campaign.

While Dallas BIG Education Week may be over, the positive conversations sparked throughout the week live on. Check out the media coverage, and consider how you and your organization can contribute to our students', and our city's, future.