Cause marketing takes a page out of the sports playbook
September 04, 2012
As a possible partner, what makes the United Way any different from the NFL? By all accounts, the answer is "not much."
Nationally celebrated brands? Check.
An audience that spans virtually every community in the country? Absolutely.
Extensive opportunities for consumer and corporate engagement? You bet.
Nike uniforms? We'll get back to you on that one.
Based upon these similarities, nonprofit organizations have the same potential for revenue-driving, mutually beneficial partnerships as sports and entertainment properties, and the time is now.
Many of the nation's leading nonprofit organizations are exploring new potential revenue streams while corporations and sports and entertainment properties are looking for ways to differentiate themselves in the eyes of consumers and fans.
An opportunity to help connect the dots.
We are excited to announce the launch of our new Cause Partnerships division, and are honored to team up with difference-making organizations like the United Way of Metropolitan Dallas, the National Breast Cancer Foundation, Mothers Against Drunk Driving (MADD) and Children's Medical Center.
Keep an eye on the blog for announcements about game-changing partnerships!