Blog

What is it we actually do? We create relevant programs that connect with our clients’ audiences in ways that help get them where they want to go. Visit this page regularly for our take on the ever-evolving world of PR and what makes our work at Richards Partners unique.

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January 27, 2015 The Red Kettle Cookie: A Holiday Treat from Papa John’s

The Salvation Army’s Red Kettle campaign got an extra burst of flavor this year, thanks to the new Red Kettle Cookie from Papa John’s. A limited edition of their Mega Chocolate Chip Cookie, the Red Kettle Cookie was a personal-pizza-sized treat baked with tasty red chocolate chips. For each cookie sold, a portion of the proceeds was donated to The Salvation Army Red Kettle campaign.
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December 19, 2014 From the Bubbling Beaker To Your Radiator

Prestone, the leading consumer choice for branded antifreeze/coolant in North America, recently debuted the biggest thing to happen to antifreeze in the past 20 years: a new formula packed with Cor-Guard™ inhibitors. Richards Partners’ role in the launch? Pull back the curtain on the making of antifreeze.
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November 26, 2014 Orphans win “Super Bowl of Fishing Tournaments,” Reel In $250K for Casa Hogar

The success of this year’s Bisbee’s Black & Blue Fishing Tournament looked bleak in the wake of Hurricane Odile, which followed a path of destruction through host city Cabo San Lucas in mid-September. But a combination of local determination, help from Richards Partners client Bisbee’s Fish & Wildlife Conservation Fund, and perhaps even some divine intervention, made it the most successful Bisbee’s in recent years.
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October 31, 2014 Bringing a storied hospital's brand to life

In early October, Richards Partners helped tell this unique story in the institution’s first brand campaign, called “Moments.” Through a variety of channels, including television, radio, out-of-home, digital, and print, “Moments” focuses on Texas Scottish Rite patients, whose dreams of dancing, riding, and playing football are made possible by the experts and caregivers at the hospital.
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October 30, 2014 Why You Want PR People on Your Team for the Zombie Apocalypse

In October, a few Richards Partners PR pros decided to embrace a zombie adventure as a team-building activity. Little did we know that most victims, including a team of a dozen neurosurgeons, never find the key; those poor souls had their brilliant brains eaten. If a team of neurosurgeons couldn’t get out, who could?
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September 12, 2014 "Doing the Most Good," rain or shine

“Doing the Most Good” for 125 years is no small feat. That’s why The Salvation Army DFW Metroplex Command has been celebrating with a yearlong series of activities designed to engage a new generation of supporters. Most recently, that translated into The Most Good Music Festival – a day of live Texas country music in the heart of Fort Worth.
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August 22, 2014 The power of a third party

In today’s earned media landscape, it often takes more than a cool product and a clever campaign to grab media attention. All things being equal in an industry, the power of a third party can help a brand stand out. Richards Partners recently wielded this power in a battle of hilarious cuteness on behalf of Bright Starts and their trio of “fun comes first” touting baby toys.
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July 31, 2014 Cleveland Browns’ Joe Haden goes all in for protection

We're ready for some football. This summer, we are helping maximize a new partnership between Unequal Technologies - a game changing sports protection manufacturer - and arguably the best cornerback in professional football, Joe Haden.
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July 15, 2014 FRAM kicks it at inaugural X Games Austin

FRAM, a leading U.S. oil filter brand, took its DIY mindset on the road to Austin, Texas, in June for the 2014 Summer X Games. Learn how Richards Partners helped the brand engage with the 60,000 fans attending the full-throttle event.
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June 27, 2014 Introducing JOYÀ , the newest spectacle from Cirque du Soleil

Over the past three years, Richards Partners has gotten a taste - sometimes, literally - for what it takes to build and promote an entertainment experience from the ground up. This year, we hosted an international press conference for the latest and greatest from client Grupo Vidanta and Cirque du Soleil.
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May 30, 2014 Upward and onward with Earth Day Texas

“When you’re finished changing, you’re finished.” Those wise words from Benjamin Franklin rang true for our client Earth Day Texas (formerly Earth Day Dallas) this year. Learn how Richards Partners helped the relatively young nonprofit grow into the world's largest Earth Day celebration.
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February 25, 2014 Salvation Army "hangs out" with a new generation

Looking to the future, our client The Salvation Army knows their success lies in the hands of one group in particular - “ Generation Z. Enter Google Hangouts.
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January 13, 2014 The power of a press junket

For longtime client Sub-Zero and Wolf, 2013 marked the start of the largest product rollout in company history. With more than 60 new products to be rolled out between 2013 and 2015, our team thought it presented the perfect opportunity to hold a press junket.
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November 29, 2013 Paying tribute and looking to the future

Parker Vandergriff, a member of Richards Partners' Cause Team, shares his personal connection to a recent Parkland Foundation project that honored the memory of President John F. Kennedy.
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November 05, 2013 NBCF takes a ride on the wild side

October was Breast Cancer Awareness Month, and from NFL cleats to ribbons on trees, there was no shortage of pink. For our client National Breast Cancer Foundation (NBCF), October was the perfect month to try something new and bold.
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October 29, 2013 Bringing a beloved icon back to life

Dallas loves a good comeback (we're looking at you, Tony Romo). That's why, when we were approached to help with the reopening of Reunion Tower - the spherical skyline staple known for its fantastic light shows - we jumped at the opportunity to help reshape the Dallas icon's identity.
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October 07, 2013 Dallas receives national attention for education

In Dallas, we all know "Big Things Happen Here." But when our client The Commit! Partnership came to us with news that Dallas would soon receive national attention for education, we knew it was cause for extra celebration. Thus, Dallas BIG Education Week was born.
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August 23, 2013 The Intern Diaries: It's Silver, Agent Silver

This summer, I was sent on a mission. No, not to fetch coffee or complete piles of busywork. Rather, I played a pivotal role in a client's product launch, proving the power of interns and a little creativity.
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July 17, 2013 New kids on the block

July 17, 2013, will go down in the history books here at The Richards Group. Not only did we get a free pass on clocking in by 8:29:59 a.m., but we also came together in West Village to celebrate the official groundbreaking of our new building in Uptown Dallas.
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June 24, 2013 Richards Partners principal recognized by Dallas Business Journal

Ruth Fitzgibbons, Richards Partners' founding principal, was named one of 26 top female executives and business owners in North Texas as part of Dallas Business Journal's annual Women in Business Awards.
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May 29, 2013 How to do Dallas in 48 hours

One of the great joys of being headquartered in Dallas is watching this vibrant city grow. And lately, Dallas has been on a roll! Check out our itinerary from a recent media tour.
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April 02, 2013 How to market yourself for a marketing position

We know job hunting can be scary and exciting, and we want to help. We asked about 20 full-time Groupers to share the best advice they received or wish they had known when they were searching for jobs. Whether you're applying for an internship or a full-time position, here are a few ways to market yourself for the marketing industry.
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March 22, 2013 Graduation Day: The Dallas Marathon

On March 20, 2013, the Dallas Marathon board of directors presented a $500,000 donation to primary beneficiary Texas Scottish Rite Hospital for Children. In honor of the marathon's success, take a look at the work that went into this year's event.
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March 08, 2013 The drama of startups: Silvercar takes the stage

Every thespian knows the sensations that occur before the curtain rises. In public relations, these same sensations accompany the launch of a startup. As on a theater's stage, the real drama for startups lies in the months of preparation. Once the curtain goes up, the drama is behind the scenes.
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February 25, 2013 Musings from a family vacation

Despite nearly 20 years in the field, Principal Stacie Barnett still struggles to explain her work as a public relations practitioner. Check out her post on The Richards Group blog where she shares a valuable Aha! moment from a recent family trip.
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January 22, 2013 Grouper featured on 20/20 for (in)famous faux pas

As we approach Super Bowl XLVII, we can't help but remember (and chuckle at) an infamous agency story surrounding the big game. Ever accidentally hit "reply all" on an email? One Grouper did - and he turned his mistake into a successful Super Bowl commercial.
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January 16, 2013 At CES, it's location, location, location

Imagine a world of bendable phones, curved TVs and apps reminding you to water your plants or take your medicine. We were on hand to experience it all during this year's Consumer Electronics Show (CES) in Las Vegas, "The Granddaddy of all Trade Shows."
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January 08, 2013 College football for a cause

What were you doing on January 1, 2013? For 48,313 college football fans, New Year's Day was the start of a new tradition: the inaugural and innovative Heart of Dallas Bowl presented by PlainsCapital Bank.
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December 17, 2012 Remembering "Christmas is for Children"

Continuing our season of giving back, Groupers volunteered at Children's Medical Center's annual "Christmas is for Children" radiothon. This year, the radiothon raised a record-setting $1,007,364 for the private, not-for-profit hospital.
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December 07, 2012 Gift cards go philanthropic with The Dallas Foundation

The gift-giving season is officially upon us. Our longtime client The Dallas Foundation, who has been "Here for Good" since 1929, offers a gift card with a novel twist for those folks on your list who are hard to buy for.
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December 03, 2012 Dallas takes a 'Walk to the Park'

On November 30, we joined thousands of Dallasites for "Walk to the Park," a free lunchtime event at Klyde Warren Park aimed at getting office dwellers outdoors for a midday break.
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November 27, 2012 The lanterns at night are 'big & bright,' deep in the heart of Fair Park

Each year, the State Fair of Texas manages to be bigger - and this year even brighter - than the last. From the record-breaking Frito Pie to the unfortunate demise of Big Tex, this was certainly one to remember. One new attraction in particular, the Chinese Lantern Festival, continues to make its mark on Fair Park.
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November 20, 2012 Taking time to give back

For a second year, we kicked off Thanksgiving week the best way we know how - by giving back. The Richards Partners team helped our local VNA Meals on Wheels, delivering meals to Dallas County residents who are unable to provide or prepare their own meals due to illness, advanced age or disability.
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October 30, 2012 The deep end from Day One: a new hire's guide to getting started

Not familiar with The Richards Group culture? New Grouper Chloe Jamerson shares a Cliffs Notes version of the philosophies and principles that make this place unique.
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October 23, 2012 Getting your message across...on one of the world's largest TVs

Picture a thousand-person captive audience. They're sitting in front of a 25,670-square-foot, 1080p HDTV - or 4,920 52'' flat-panel TVs. Getting their attention should be easy, right? Not when their babies are the ones out on the field at the world-famous Cowboys Stadium.
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September 28, 2012 ThyssenKrupp helps elevate One World Trade Center

With the rebuilding of New York City's One World Trade Center (1WTC) well underway, there seems to be a shift from reflection to anticipation. Our client ThyssenKrupp Elevator, the largest producer of elevators in the Americas, is proud to provide all 73 elevators and 11 escalators for the landmark 1WTC project.
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September 28, 2012 Making lemonade at Auntie Anne's

You have to love a client who signs every email and answers every phone call with "Have a pretzel perfect day." That's the mantra that has powered the agency's branding work for Auntie Anne's mall-based pretzel stores for the past seven years and lead to a perfect cause marketing partnership with Alex's Lemonade Stand.
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September 20, 2012 The Home Depot gets cooking with Hispanic grillers

Grilling may be as American as apple pie, but it's also as Hispanic as "carne asada." We recently helped our client The Home Depot stay true to its culturally diverse consumer base with an interview on Dallas' Univision station, TeleFutura (Channel 49).
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September 04, 2012 Cause marketing takes a page out of the sports playbook

As a possible partner, what makes the United Way any different from the NFL? By all accounts, the answer is "not much." We are excited to announce the launch of our new Cause Partnerships division, and are honored to team up with difference-making organizations.
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August 28, 2012 This just in: Women bloggers are the new powerhouse journalists

In case we were wondering about the power of women bloggers today, trust me, we shouldn't. The more than 5,000 influential women bloggers at the 2012 BlogHer Conference are shaping the dialogue, behavior and buying habits of women across the country.
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August 07, 2012 90 motorcycles. 175 riders. 6 states. 7 days.

If you would have told me I would participate in a seven-day cross-country motorcycle ride a year ago, I would have called you crazy. But when the Richards Partners team was tasked with helping raise awareness and generate media buzz for the 18th annual Kyle Petty Charity Ride and Victory Junction, I was ready to roll.
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July 24, 2012 What's your Freshness IQ?

How do you tell if your food is fresh? Do you check expiration dates, resort to the "smell check," or cross your fingers and hope that glimmer of green across your grilled chicken is merely seasoning? Find out how Sub-Zero, Inc., and Richards Partners set out to engage and educate consumers using the often-overlooked dos and don'ts of proper food storage.
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July 17, 2012 FRAM's Ready to Role event packs a retail punch

We all know cause marketing works - studies show it influences sales! But it never hurts to directly align a cause event with a client's retail partner. That's exactly what Richards Partners did with this year's FRAM Ready to Role event.
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July 10, 2012 ThyssenKrupp elevates its profile at BOMA

Every company, even the largest producer of elevators in the Americas, has its ups and downs. The key is to proactively tell your positive stories and business developments in a way that cuts through the clutter of emails and press releases journalists receive daily.
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July 03, 2012 PRSA visits Richards Partners

Earlier this year, The Richards Group was honored with the opportunity to host some very special guests from the Public Relations Society of America (PRSA). Members of PRSA's National Board of Directors came from all around the nation to Dallas for the organization's annual strategic planning meeting.
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June 26, 2012 College students can "ID the V" - can you?

Summer's Eve embarked on their first-ever college campus tour - a five-college, five-week tour across the Southwest. Our team put female students' anatomy IQ to the test with Summer's Eve's ID the V quiz. Aimed to help educate and empower women to know their bodies, the quiz was inspired by recent research that revealed nearly 70 percent of women can't identify five major parts of the female anatomy. To date, ID the V has helped educate more than 50,000 women nationwide.
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June 18, 2012 The office of the future - practicing what JLL preaches

When a Wall Street Journal MarketWatch.com story about new trends in workspace configuration featured commercial real estate giant Jones Lang LaSalle, our team sprang into action. As representatives for JLL in Texas, we realized that this national story had local legs.
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June 15, 2012 Dallas hosts "Texas-sized" Earth Day festival

Change can be a scary thing, especially when your client is a two-year-young organization still trying to establish its brand. So, when the two-day festival Earth Day Dallas announced its move from The Dallas Arts District to South Dallas' Fair Park for the 2012 event, Richards Partners knew it would take just the right mix of earned, paid and social media to bring the public along.
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June 13, 2012 Brand refresh: the MetroPCS Dallas Marathon

How do you evolve a 40-year-old brand and a 30-year-old logo in just 60 days? In the case of the Dallas Marathon, formerly the Dallas White Rock Marathon, you sprint. A renewed partnership with the city helped Texas' oldest marathon accommodate its tremendous growth.
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June 11, 2012 When reputation's at stake, kill 'em with candor

Even as the long-time category leader, FRAM filters wasn't immune to negative sentiments impacting its reputation in the growing online space. To clear the air and replace fiction with fact, Richards Partners and FRAM invited key online influencers to FRAM's "Proving Grounds" lab in Perrysburg, Ohio. The junket included behind-the-scenes, hands-on testing of the FRAM products and complete access to FRAM's head engineers. The result? Never-before-seen disclosures by auto influencers that they "need to eat a little crow" when it comes to FRAM.
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