At CES, it's location, location, location

January 16, 2013

Imagine a world of bendable phones, curved TVs and apps reminding you to water your plants or take your medicine. We were on hand to experience it all during this year’s Consumer Electronics Show (CES) in Las Vegas, "The Granddaddy of all Trade Shows."

The show is massive – 150,000 people span 1.92 million square feet of exhibit space – and our client Personal Communications Devices (PCD) took advantage of this unique opportunity, sponsoring all official CES pressrooms. This location was the perfect spot for quality face time with journalists covering CES. Away from the sensory overload of the show floor, PCD was able to build important relationships and raise brand awareness.

To engage our new friends, we offered Instaprint, a location-based photo booth that prints Instagram and Twitter photos with geotags or hashtags. Any photo tagged “#2013CESPCD” was automatically printed on PCD-branded wallet-sized stickers. We also offered personalized QR codes which, when read, transmitted a virtual business card with contact information. No more searching through pockets for business cards!

After meeting more than 100 journalists (and adding 20,000 new products to our personal wish lists), we know firsthand the power of prime real estate at popular trade shows. We’re already looking forward to #2014CESPCD.