Welcome to Richards Partners
Getting the right message to the right audience can be a daunting task. Fortunately, Richards Partners is just the right size. Small enough to offer senior-level counsel on a daily basis, yet large enough to leverage the creative and strategic insights of The Richards Group.
We see ourselves as matchmakers on a mission. A mission to connect your assets with the right media, causes, and affiliations – with consistent, killer results.
The PatrÃ³n Spirits Corporation
When Patrón came to us in 2005, the brand was hot among trendsetters. But to become a category leader, it needed an integrated campaign that would leave imitators behind.
The brand storyline took two tracks: hip and authentic. A little celebrity seeding, a few Super Bowl parties, and a benefit concert in New Orleans later, Patrón has grown into a cultural icon. Today, the brand continues its fast-paced worldwide growth, recently commanding 70 percent of ultra-premium tequila sales in China.
The world’s largest manufacturer of alternative wine closures, Nomacorc was virtually unknown in 2006. As the debate raged between those who preferred screw caps and those who favored corks, we shifted the conversation to Nomacorc’s co-extruded product.
As lead agency in a global partnership spanning France, Germany, Italy, and China, we set strategy, coordinate content, and advise on all communications efforts. Nomacorc continues to see double-digit, year-over-year sales growth.
Childrenâ€™s Medical Center
For more than 15 years, Richards Partners has helped tell the story of Children’s Medical Center Dallas, a teaching hospital affiliated with UT Southwestern Medical School. Amazing things happen there every day.
In Spring 2010, we launched an integrated campaign to bring that message to life. Our task: Find inspiring doctor/patient stories that light up all forms of media. Three were told in stunning 60-second television spots nominated for the prestigious Clio Award.
Sub-Zero was once the lone player in luxury refrigeration. Today, it competes in a starkly different environment. One where consumers seek luxury with substance. Fortunately, Sub-Zero and sister brand Wolf offer plenty of both.
Our program hinges on proactive, persistent communications with myriad food journalists, citizen foodies, chefs, kitchen designers, and more. A decade-long media relations program has now reached hundreds of millions, returning an annual ROI of 10 to 1.
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January 27, 2015 The Red Kettle Cookie: A Holiday Treat from Papa John’s
The Salvation Army’s Red Kettle campaign got an extra burst of flavor this year, thanks to the new Red Kettle Cookie from Papa John’s. A limited edition of their Mega Chocolate Chip Cookie, the Red Kettle Cookie was a personal-pizza-sized treat baked with tasty red chocolate chips. For each cookie sold, a portion of the proceeds was donated to The Salvation Army Red Kettle campaign.
December 19, 2014 From the Bubbling Beaker To Your Radiator
Prestone, the leading consumer choice for branded antifreeze/coolant in North America, recently debuted the biggest thing to happen to antifreeze in the past 20 years: a new formula packed with Cor-Guard™ inhibitors. Richards Partners’ role in the launch? Pull back the curtain on the making of antifreeze.
The success of this year’s Bisbee’s Black & Blue Fishing Tournament looked bleak in the wake of Hurricane Odile, which followed a path of destruction through host city Cabo San Lucas in mid-September. But a combination of local determination, help from Richards Partners client Bisbee’s Fish & Wildlife Conservation Fund, and perhaps even some divine intervention, made it the most successful Bisbee’s in recent years.